During the last Design Week in Milan I managed the social media for a new brand called "qeeboo".
Once activated the accounts, I designed and organised a contest on social media to engage with people. Once selected the hashtags we have distributed the rabbit-chairs all over Milan, leaving indications such as posters or leaflet to people with the right hashtag. The photo with more likes would have won the golden rabbit. The response has been remarkable: we managed to have more than 500 posts in a week.